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Unveiling the controversies of brand identity management : a holistic framework for global B2B companies through a hybrid systematic literature review and interpretive structural modelling
Amoozad Mahdiraji, Hannan
;
Kamardi, AliAsghar Abbasi
; …
- In:
Industrial marketing management : the international …
121
(
2024
),
pp. 179-197
Persistent link: https://www.econbiz.de/10015121127
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