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Search: subject:"Crossover consumption"
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Hernandez, Monica D.
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Oyedele, Adesegun
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Journal of Consumer Marketing
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Effect of intergroup-based emotions on attitude towards cross-ethnic products
Oyedele, Adesegun
;
Hernandez, Monica D.
- In:
Journal of Consumer Marketing
34
(
2017
)
1
,
pp. 29-42
that firms offering ethnic products can increase
crossover
consumption
appeal by implementing marketing communication …
Persistent link: https://www.econbiz.de/10014849802
Saved in:
2
Effect of intergroup-based emotions on attitude towards cross-ethnic products
Oyedele, Adesegun
;
Hernandez, Monica D.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011616110
Saved in:
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