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Search: subject:"Cue utilization theory"
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Consumer behaviour
14
Konsumentenverhalten
14
Cue utilization theory
13
E-commerce
5
Electronic Commerce
5
Online retailing
4
Online-Handel
4
Social Web
4
Social web
4
Beziehungsmarketing
3
Relationship marketing
3
cue utilization theory
3
Brand
2
Brand image
2
Brand management
2
Cognition
2
Confidence
2
Digital platform
2
Digitale Plattform
2
Generation Z
2
Internet marketing
2
Kognition
2
Markenartikel
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Perception
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Wahrnehmung
2
Abfallvermeidung
1
Absatz
1
Accommodation-sharing platform
1
Advertising effects
1
Booking intentions
1
Brand trust
1
Communicable disease
1
Competition
1
Computerspiel
1
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Undetermined
13
Free
5
CC license
1
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Article
18
Book / Working Paper
1
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Article in journal
16
Aufsatz in Zeitschrift
16
Article
1
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1
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English
18
Undetermined
1
Author
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Beuthner, Christoph
1
Bigné Alcañiz, J. Enrique
1
Byrd, Karen
1
Cai, Jiajing
1
Chang, Jerry Cha-Jan
1
Cheah, Jun-Hwa
1
Chi, Maomao
1
Ding, Jianwei
1
Eisingerich, Andreas B
1
Fan, Alei
1
Foscht, Thomas
1
Helm, Roland
1
Her, Eun Sol
1
Herbes, Carsten
1
Huang, Rui
1
Huang, Songshan
1
Hwang, Yoo Hee
1
Jeong, Jae Eun
1
Jin, Bo
1
Kakaria, Shobhit
1
Kim, Antino
1
Konuk, Faruk Anıl
1
Lee, Jungwon
1
Leitch, Stephen
1
Li, Jun
1
Li, Xi
1
Lim, Xin Jean
1
Liu, Che-Wei
1
Liu, Xiaopei
1
Liu, Yiran
1
Lu, Lu
1
Luo, Anqi
1
Luo, Xi
1
Mattila, Anna S.
1
Pan, Meiyu
1
Park, Cheol
1
Peng, Yuhong
1
Qu, Hua
1
Ramme, Iris
1
Ran, Yaxuan
1
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Institution
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
Published in...
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International journal of hospitality management
5
Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Asia marketing journal
1
Electronic commerce research
1
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society
1
International Journal of Consumer Studies
1
Jenaer Schriften zur Wirtschaftswissenschaft
1
Journal of business strategies : JBS
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
1
Tourism review
1
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ECONIS (ZBW)
17
EconStor
1
RePEc
1
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19
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1
The effect of eWOM on movie sales considering competition and culture
Lee, Jungwon
;
Park, Cheol
- In:
Asia marketing journal
26
(
2024
)
2
,
pp. 60-76
Persistent link: https://www.econbiz.de/10015398962
Saved in:
2
Interaction between extrinsic and intrinsic online review cues : perspectives from
cue
utilization
theory
Kakaria, Shobhit
;
Simonetti, Aline
;
Bigné Alcañiz, J. …
- In:
Electronic commerce research
24
(
2024
)
4
,
pp. 2469-2497
Persistent link: https://www.econbiz.de/10015196504
Saved in:
3
To hesitate or not to hesitate : can popularity cues minimize the hesitation to checkout in e-commerce?
Wang, Siqi
;
Lim, Xin Jean
;
Luo, Xi
;
Cheah, Jun-Hwa
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015085007
Saved in:
4
Does sex sell? : gender representation, sexualization, and violence on video game covers and their impact on sales
Valentowitsch, Johann
- In:
Journal of business strategies : JBS
41
(
2024
)
1
,
pp. 27-42
This study examines the cover design of 1,113 video games. Based on
cue
utilization
theory
, it is argued that video …
Persistent link: https://www.econbiz.de/10014551017
Saved in:
5
Can esports help with hospitality marketing for Generation Z? : the interaction of esports, novelty seeking, and subjective knowledge
Zhang, Minyi
;
Li, Jun
;
Li, Xi
- In:
International journal of hospitality management
124
(
2025
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015340201
Saved in:
6
When good intentions backfire : the asymmetric effects of minority-ownership markers for businesses on online platforms
Kim, Antino
;
Liu, Che-Wei
- In:
Journal of management information systems : JMIS
42
(
2025
)
4
,
pp. 1243-1278
Persistent link: https://www.econbiz.de/10015534024
Saved in:
7
Seeing is believing : exploring the influence mechanism of previews on online video courses purchase via intrinsic and extrinsic cues
Zhang, Xi
;
Liu, Xiaopei
;
Zhang, Yi
;
Jin, Bo
- In:
IEEE transactions on engineering management : EM ; a …
71
(
2024
),
pp. 7353-7363
Persistent link: https://www.econbiz.de/10015413233
Saved in:
8
Why should we try upcycled food? : an exploratory study in East Asian and Western contexts
Hwang, Yoo Hee
;
Luo, Anqi
;
Mattila, Anna S.
- In:
International journal of hospitality management
123
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015338605
Saved in:
9
Masks, gloves, or robots? : factors influencing consumers' health risk perceptions and behavioral intentions of in-restaurant dining
Byrd, Karen
;
Wang, Lucheng
;
Fan, Alei
;
Her, Eun Sol
; …
- In:
International journal of hospitality management
123
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015338880
Saved in:
10
Attracting Gen Z workforce : the effects of organizational social media policy
Zhong, Yun Ying
;
Zhang, Lu
;
Wei, Wei
;
Chang, Jerry Cha-Jan
- In:
Tourism review
79
(
2024
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10014511843
Saved in:
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