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Search: subject:"Cue utilization theory"
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Consumer behaviour
11
Cue utilization theory
11
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11
Beziehungsmarketing
3
E-commerce
3
Electronic Commerce
3
Relationship marketing
3
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2
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2
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2
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2
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2
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cue utilization theory
2
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1
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1
Accommodation-sharing platform
1
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1
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1
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Beuthner, Christoph
1
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1
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1
Cai, Jiajing
1
Chang, Jerry Cha-Jan
1
Cheah, Jun-Hwa
1
Chi, Maomao
1
Ding, Jianwei
1
Eisingerich, Andreas B
1
Fan, Alei
1
Foscht, Thomas
1
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1
Her, Eun Sol
1
Herbes, Carsten
1
Huang, Rui
1
Huang, Songshan
1
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1
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1
Konuk, Faruk Anıl
1
Leitch, Stephen
1
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1
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1
Lim, Xin Jean
1
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1
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1
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1
Pan, Meiyu
1
Peng, Yuhong
1
Qu, Hua
1
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1
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1
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1
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1
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
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International journal of hospitality management
2
Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Electronic commerce research
1
International Journal of Consumer Studies
1
Jenaer Schriften zur Wirtschaftswissenschaft
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ECONIS (ZBW)
14
EconStor
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RePEc
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1
Interaction between extrinsic and intrinsic online review cues : perspectives from
cue
utilization
theory
Kakaria, Shobhit
;
Simonetti, Aline
;
Bigné Alcañiz, J. …
- In:
Electronic commerce research
24
(
2024
)
4
,
pp. 2469-2497
Persistent link: https://www.econbiz.de/10015196504
Saved in:
2
Does sex sell? : gender representation, sexualization, and violence on video game covers and their impact on sales
Valentowitsch, Johann
- In:
Journal of business strategies : JBS
41
(
2024
)
1
,
pp. 27-42
This study examines the cover design of 1,113 video games. Based on
cue
utilization
theory
, it is argued that video …
Persistent link: https://www.econbiz.de/10014551017
Saved in:
3
To hesitate or not to hesitate : can popularity cues minimize the hesitation to checkout in e-commerce?
Wang, Siqi
;
Lim, Xin Jean
;
Luo, Xi
;
Cheah, Jun-Hwa
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015085007
Saved in:
4
Can esports help with hospitality marketing for Generation Z? : the interaction of esports, novelty seeking, and subjective knowledge
Zhang, Minyi
;
Li, Jun
;
Li, Xi
-
2025
Persistent link: https://www.econbiz.de/10015340201
Saved in:
5
Attracting Gen Z workforce : the effects of organizational social media policy
Zhong, Yun Ying
;
Zhang, Lu
;
Wei, Wei
;
Chang, Jerry Cha-Jan
- In:
Tourism review
79
(
2024
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10014511843
Saved in:
6
Does a cute pet make a difference in home-sharing booking intentions? : a moderated serial mediation analysis
Zou, Rong
;
Lu, Lu
;
Cai, Jiajing
;
Ran, Yaxuan
- In:
International journal of hospitality management
118
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015069550
Saved in:
7
Combination of streamers' product description and viewers' comments : moderating effect of streamer–viewer relationship strength
Peng, Yuhong
;
Ding, Jianwei
;
Zhang, Yueyan
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 190-210
Persistent link: https://www.econbiz.de/10014469248
Saved in:
8
Masks, gloves, or robots? : factors influencing consumers' health risk perceptions and behavioral intentions of in-restaurant dining
Byrd, Karen
;
Wang, Lucheng
;
Fan, Alei
;
Her, Eun Sol
; …
-
2024
Persistent link: https://www.econbiz.de/10015338880
Saved in:
9
Why should we try upcycled food? : an exploratory study in East Asian and Western contexts
Hwang, Yoo Hee
;
Luo, Anqi
;
Mattila, Anna S.
-
2024
Persistent link: https://www.econbiz.de/10015338605
Saved in:
10
Can mental imagery enhance review helpfulness and product evaluation? : the role of contextual background and mental simulation
Jeong, Jae Eun
;
Yeu, Minsun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 959-974
Persistent link: https://www.econbiz.de/10014428270
Saved in:
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