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  • Search: subject:"Cultivation theory"
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Subject
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Cultivation theory 3 Social Web 2 Social web 2 Advertising effects 1 Arbeitsverhalten 1 Beauty-related consumption 1 Body images 1 Brand 1 Brand attitude 1 Brand image 1 Brand management 1 Choice under uncertainty 1 Consumer behaviour 1 Cultivation Analysis 1 Cultivation Theory 1 Data security 1 Datensicherheit 1 Government social media 1 Information protective behaviors 1 Information security 1 Internet marketing 1 Israel 1 Konsumentenverhalten 1 Mainstreaming 1 Markenartikel 1 Markenführung 1 Markenimage 1 Media 1 Media effects 1 Motivation 1 Online-Marketing 1 Probability neglect 1 Protection motivation theory 1 Television 1 Twitter and tweeting 1 Werbewirkung 1 Work behaviour 1 cultivation theory 1 self-brand connection 1
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Online availability
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Undetermined 4
Type of publication
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Article 5
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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Undetermined 3 English 2
Author
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Anh Thi Chau Nguyen 1 Dien Van Tran 1 Eisend, Martin 1 Fielding, David 1 MacIntyre, Faye S. 1 Möller, Jana 1 Ozer, Omer 1 Phuong Uyen Dinh 1 Phuong Van Nguyen 1 Shortland, Anja 1 Straub, Detmar 1 Vrontis, Demetris 1 Wei, Yujie 1
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Published in...
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Anadolu University Journal of Social Sciences 1 Journal of Asia Business Studies 1 Journal of Risk and Uncertainty 1 Journal of promotion management : innovations in planning and applied research 1 Marketing Letters 1
Source
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RePEc 3 ECONIS (ZBW) 2
Showing 1 - 5 of 5
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Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran; Phuong Van Nguyen; Anh Thi Chau Nguyen; … - In: Journal of Asia Business Studies 18 (2024) 1, pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
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Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory
Wei, Yujie; MacIntyre, Faye S.; Straub, Detmar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
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Does television terrify tourists? Effects of US television news on demand for tourism in Israel
Fielding, David; Shortland, Anja - In: Journal of Risk and Uncertainty 38 (2009) 3, pp. 245-263
Persistent link: https://www.econbiz.de/10005016332
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The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin; Möller, Jana - In: Marketing Letters 18 (2007) 1, pp. 101-116
Based on cultivation theory, self-concept theories, and gender research, this study investigates the influence of TV …
Persistent link: https://www.econbiz.de/10005716528
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The Cultivation Theory: AResearch Towards to the Ideological Cultural Results of Living with Television
Ozer, Omer - In: Anadolu University Journal of Social Sciences 5 (2005) 1, pp. 75-108
In this study, we try find out if there is a role of television on the people’s per- ception of the world and their characterization of the social reality. In other words, we investigate the television’s cultivation role. To investigate the television’s cultivation role, we...
Persistent link: https://www.econbiz.de/10005064762
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