Purpose: This study investigates which message appeals more effectively induce consumers' ethical consumption by using combinations of self- or other-benefit appeals with future or present benefits and determines whether priming personal norms or social norms influences the effect....

Purpose: This study investigates which message appeals more effectively induce consumers' ethical consumption by using combinations of self- or other-benefit appeals with future or present benefits and determines whether priming personal norms or social norms influences the effect....

In recent years, information and communication technologies (ICTs) have significantly affected the outcomes of large-scale collective actions. In addition, there is a well-known theoretical proposition that ICTs can fuel collective action by increasing individuals’ social connectivity...