Hung, Chia-Liang - In: Businesses 4 (2024) 4, pp. 823-842
business strategies tailored to cultural factors. The study adopts Hofstede's five cultural dimensions along with Sheth et al … between cultural dimensions and consumer values. The targeting samples focus on the rapidly growing Southeast Asian economy …. The results indicate differences in cultural dimensions among countries like Taiwan, Vietnam, Malaysia, Indonesia, and …