Billore, Soniya; Billore, Gautam - In: European Business Review 32 (2018) 1, pp. 69-85
cultural knowledge to market orientation particularly to the internationalization of firms in developing economies. A multiple … cultural knowledge for foreign SMEs in the initial stages of internationalization. It proposes that a holistic market sensing … the role of market sensing as customer knowledge, networking, and cultural knowledge strengthen the market orientation of …