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  • Search: subject:"Cultural attachment"
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Beziehungsmarketing 1 Consumer behaviour 1 Cultural attachment 1 Emotion 1 Emotional attachment 1 Game attachment 1 Game theory 1 Ground attachment 1 Konsumentenverhalten 1 Kushti 1 Mixed-methods 1 Player attachment 1 Relationship marketing 1 Spieltheorie 1 Sport event 1 Sportveranstaltung 1 Traditional gaming 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Arumugam, Thangaraja 1 Kashif, Muhammad 1 Rehman, Junaid 1
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International journal of event and festival management 1
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From the land of Gama : event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events
Rehman, Junaid; Kashif, Muhammad; Arumugam, Thangaraja - In: International journal of event and festival management 14 (2023) 3, pp. 363-379
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