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  • Search: subject:"Cultural personal values"
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Beziehungsmarketing 1 Consumer behaviour 1 Cross-cultural management 1 Cross-cultural theory 1 Cultural identity 1 Cultural personal values 1 Customer commitment 1 Interkulturelles Management 1 Konsumentenverhalten 1 Kulturelle Identität 1 Relationship marketing 1 Relationship marketing strategies 1 Share of wallet 1 Social values 1 Soziale Werte 1 Switching behaviour 1 Switching costs 1 Wechselverhalten 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Beatty, Sharon E. 1 Blut, Markus 1 Northington, William Magnus 1
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Journal of business research : JBR 1
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ECONIS (ZBW) 1
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Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus; Beatty, Sharon E.; Northington, William Magnus - In: Journal of business research : JBR 150 (2022), pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
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