Consumer’s preferences for cured ham are investigated with conjoint analysis. A mixed rank-ordered logitmodel which … favourable attitude towards PDO ham, are alsomore prone to purchase cured ham with quality certification in comparison with a …

Consumer’s preferences for cured ham are investigated with conjoint analysis. A mixed rank-ordered logit model which … favourable attitude towards PDO ham, are also more prone to purchase cured ham with quality certification in comparison with a …