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Search: subject:"Curiosity triggers"
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Daume, Jana
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Hüttl-Maack, Verena
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International journal of advertising : the review of marketing communications
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Consumers' situational curiosity : a review of research on antecedents and consequences of curiosity in marketing-relevant situations
Daume, Jana
;
Hüütl-Maack, Verena
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10013443634
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Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Daume, Jana
;
Hüttl-Maack, Verena
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 307-328
Persistent link: https://www.econbiz.de/10012200483
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