Martín Castejón, Pedro Juan; Román Nicolás, Sergio; … - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 3, pp. 91-109
-sized Enterprises (SMEs). The research specifically analyses the influence of customer-oriented selling and ethical sales behaviors on … influence loyalty. In addition, ethical selling positively influences customer-oriented selling. Overall, this study highlights …