Search Results - subject:"Customer Based Brand Equity"

Customer-Based brand equity drivers : a leading brand of beer in Estonia

Coudounaris, Dafnis N.; Björk, Peter; Mets, Tõnis; … - In: Administrative Sciences : open access journal 14 (2024) 4, pp. 1-40

Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of …

Persistent link: https://www.econbiz.de/10014526943

Enhancing brand equity through multidimensional brand authenticity in the fashion retailing

Hyun, Hyowon; Park, Jungkun; Hong, EunPyo - In: Journal of retailing and consumer services 78 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015084897

Customers' motives to co-create in smart services interactions

Roy, Sanjit; Gaganpreet Singh; Hatton, Corey; Dey, Bidit; … - In: Electronic commerce research 23 (2023) 3, pp. 1367-1400

Persistent link: https://www.econbiz.de/10014383015

Customer journey value : a conceptual framework

Hollebeek, Linda D.; Urbonavicius, Sigitas; Valdimar … - In: Journal of creating value 9 (2023) 1, pp. 8-26

Persistent link: https://www.econbiz.de/10014581523

A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry

Shrestha, Ramesh; Kadel, Rajan; Mishra, Bhupesh Kumar - In: Decision analytics journal 8 (2023), pp. 1-14

theoretical framework of Keller and Aakar's Customer-Based Brand Equity (CBBE) models. This conceptual framework consists of nine …

Persistent link: https://www.econbiz.de/10014520435

How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years

Luffarelli, Jonathan; Delre, Sebastiano A.; Landgraf, Polina - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 598-616

Persistent link: https://www.econbiz.de/10014251247

Tourism economics

Panasiuk, Aleksander (ed.) - 2023

The issues relating to the functioning of the tourism economy include both the activities of tourism enterprises and spatial units, i.e., tourism destinations, as well as tourism demand, including tourists' purchasing behavior. The aim of the Special Issue of Economies is to present the current...

Persistent link: https://www.econbiz.de/10014422697

Exploring the influence of dynamic and self-referencing characteristics in Augmented Reality (AR) on customer-based brand equity : a study on the impact of AR brand experiences and...

Lambrecht, Anja; Baumgarth, Carsten - In: Forum Markenforschung 2023 : Tagungsband der Konferenz …, (pp. 15-33). 2025

Persistent link: https://www.econbiz.de/10015191877

Kim, Yelim (Erin); Nicolau, Juan Luis - In: Tourism management : research, policies, practice 107 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015334455

Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation: A mixed methods study of top Pakistani banks

Ul Hassan, Masood; Mahmood, Zeeshan; Zaman, Samar - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 16 (2022) 4, pp. 498-529

resource-based theories as well as the concept of customer-based brand equity and the expectancy disconfirmation theory are …

Persistent link: https://www.econbiz.de/10013553534

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