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  • Search: subject:"Customer Buying Pattern"
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Subject
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Beziehungsmarketing 1 Big Data 1 Consumer behaviour 1 Contextual Marketing 1 Customer Buying Pattern 1 E-commerce 1 Electronic Commerce 1 Food retailing 1 Grocery E-Commerce 1 India 1 Indien 1 Konsumentenverhalten 1 Lebensmitteleinzelhandel 1 Online retailing 1 Online-Handel 1 Purchase Behavior 1 Relationship marketing 1
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Type of publication
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Japutra, Arnold 1 Vanessa, Nesya 1
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal 1
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ECONIS (ZBW) 1
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Contextual marketing based on customer buying pattern in grocery e-commerce : the case of Bigbasket.com (India)
Vanessa, Nesya; Japutra, Arnold - In: ASEAN marketing journal : Association of Southeast … 9 (2017) 1, pp. 56-67
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