Search Results - subject:"Customer Classification"

A machine learning framework for classifying customer advocacy in sustainable supply chains

Rajendran, Brintha; Gunasekaran, Angappa; Babu, Manivannan - In: Supply chain analytics 11 (2025), pp. 1-15

Sustainable supply chain management plays a pivotal role in shaping corporate reputation and enhancing customer loyalty in the contemporary market. This study uniquely integrates regional, demographic, and psychographic data with advanced machine learning methodologies, including clustering,...

Persistent link: https://www.econbiz.de/10015519748

RFM-based repurchase behavior for customer classification and segmentation

Rahim, Mussadiq Abdul; Mushafiq, Muhammad; Khan, Salabat; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012581908

Predicting Customers' Churn Using Data Mining Technique and its Effect on the Development of Marketing Applications in Value-Added Services in Telecom Industry

Saeidpour, Parna; Otarkhani, Ali; Shokouhyar, Sajjad - In: International Journal of Information Systems in the … 10 (2018) 4, pp. 59-72

This article aims to predict reasons behind customers' churn in the mobile communication market. In this study, different data mining techniques such as logistic regression, decision trees, artificial neural networks, and K-nearest neighbor were examined. In addition, the general trend of the...

Persistent link: https://www.econbiz.de/10012045898

Predicting customers' churn using data mining technique and its effect on the development of marketing applications in value-added services in telecom industry

Shokouhyar, Sajjad; Saeidpour, Parna; Otarkhani, Ali - In: International journal of information systems in the … 10 (2018) 4, pp. 59-72

Persistent link: https://www.econbiz.de/10011938750

An optimisation model for purchase, production and distribution in fish supply chain : a case study

Abedi, Arash; Zhu, Weihang - In: International journal of production research 55 (2017) 11/12, pp. 3451-3464

Persistent link: https://www.econbiz.de/10011655256

AN INTELLIGENT CLASSIFICATION METHOD IN BANK CUSTOMER RELATIONSHIP MANAGEMENT

ZHANG, JIE; LU, JIE; ZHANG, GUANGQUAN - In: New Mathematics and Natural Computation (NMNC) 03 (2007) 01, pp. 111-121

Customer classification is one of the major tasks in customer relationship management. Customers often have both static … reasonability of customer classification. In the proposed classification method, customer dynamic data is clustered using a hybrid … accuracy of customer classification comparing with the traditional methods where only static data is used. …

Persistent link: https://www.econbiz.de/10005080813