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  • Search: subject:"Customer Data Platform"
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Subject
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Beziehungsmarketing 1 Churn prediction 1 Computer-assisted marketing 1 Customer data 1 Customer data platform 1 Customer lifetime value 1 Customer value 1 Ensemble modeling 1 Forecasting model 1 IT-gestütztes Marketing 1 Kundendaten 1 Kundenwert 1 Marketing analytics 1 Prognoseverfahren 1 Relationship marketing 1
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Free 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Resnick, Nicholas 1 Yan, Yan 1
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ECONIS (ZBW) 1
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A high-performance turnkey system for customer lifetime value prediction in retail brands
Yan, Yan; Resnick, Nicholas - 2024
Persistent link: https://www.econbiz.de/10015127375
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