Search Results - subject:"Customer Experience Management"

"Good" and "bad" frictions in customer experience : conceptual foundations and implications

Padigar, Manjunath; Li, Yi; Manjunath, Chandana N. - 2025

Persistent link: https://www.econbiz.de/10015372960

Paradoxes, challenges, and opportunities in the context of ethical customer experience management

Velasco, Carlos; Reinoso-Carvalho, Felipe; Barbosa … - In: Psychology & marketing 41 (2024) 10, pp. 2506-2524

Persistent link: https://www.econbiz.de/10015133814

Device-mediated customer behaviour on the internet : a systematic literature review

Wolf, Lukas - In: International journal of consumer studies 47 (2023) 6, pp. 2270-2304

Persistent link: https://www.econbiz.de/10014427281

Customer experiences with service robots in hotels : a review and research agenda

Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174

Persistent link: https://www.econbiz.de/10015189113

FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets

Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64

Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....

Persistent link: https://www.econbiz.de/10015190404

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10015190420

Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling

Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135

Persistent link: https://www.econbiz.de/10015190421

Customer engagement, innovation, and sustainable consumption : analyzing personalized, innovative, sustainable phygital products

Anwar, Rana Salman; Ahmed, Rizwan Raheem; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-14

Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

Persistent link: https://www.econbiz.de/10015192368

Influencer marketing unlocked : understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

Persistent link: https://www.econbiz.de/10015192976

Customer insights for innovation : a framework and research agenda for marketing

Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51

Persistent link: https://www.econbiz.de/10015192977