Rafiki, Ahmad; Nasution, Muhammad Dharma Tuah Putra; … - In: Journal of Islamic Marketing 15 (2024) 12, pp. 3425-3444
, organizational CRM resources and customer satisfaction toward Islamic-based hotels in Indonesia. The role of customer knowledge is … resources and organizational resources have a positive and significant effect on customer satisfaction. Next, customer knowledge … insignificantly. Originality/value This study highlighted the role of the newly adopted customer knowledge as a moderating factor in …