Search Results - subject:"Customer Learning"

An empirical investigation of the impact of customer learning on customer experience in the context of knowledge product use

Kim, Yong Jin; Yim, Myung-Seong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 969-976

Persistent link: https://www.econbiz.de/10012672194

Learning from and with Customers with Social Media: A Model for Social Customer Learning

Jussila, Jari J.; Kärkkäinen, Hannu; Leino, Maija - In: International Journal of Management, Knowledge and Learning 1 (2012) 1, pp. 5-25

media in the customer learning and the customer interface of B2B innovation. …

Persistent link: https://www.econbiz.de/10010784064

Long Tail or Steep Tail? A Field Investigation into How Online Popularity Information Affects the Distribution of Customer Choices

Tucker, Catherine; Zhang, Juanjuan - Sloan School of Management, Massachusetts Institute of … - 2007

The internet has made it easier for customers to find and buy a wide variety of products. This may lead to a "long tail" effect as more customers buy low-volume products. However, the internet has also made it easier for customers to find out which products are most popular. This could lead to a...

Persistent link: https://www.econbiz.de/10005574495