Search Results - subject:"Customer Life-time Value"

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Social influence and customer referral value

Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15

Persistent link: https://www.econbiz.de/10011565130

Shipping fee schedules and return behavior

Lepthien, Anke; Clement, Michel - In: Marketing letters : a journal of research in marketing 30 (2019) 2, pp. 151-165

Persistent link: https://www.econbiz.de/10012059956

Building a customer-focused culture in organisations : developing 7Cs model

Madhani, Pankaj M. - In: International journal of business excellence 16 (2018) 2, pp. 199-232

Persistent link: https://www.econbiz.de/10011966955

Business online community credibility model of an online consumption community using linear programming for effective customer relationship management

Alavi, Shirin - In: International journal of business innovation and research 8 (2014) 4, pp. 440-462

Persistent link: https://www.econbiz.de/10010401002

Customer's life-time value using the RFM model in the banking industry : a case study

Nikumanesh, Esmaeil; Albadvi, Amir - In: International journal of electronic customer … 8 (2014) 1/3, pp. 15-30

Persistent link: https://www.econbiz.de/10011471071

What You Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions

Rust, Roland T.; Inman, J. Jeffrey; Jia, Jianmin; … - In: Marketing Science 18 (1999) 1, pp. 77-92

We show that some of the most common beliefs about customer-perceived quality are wrong. For example, 1) it is not necessary to exceed customer expectations to increase preference, 2) receiving an expected level of bad service does not reduce preference, 3) rational customers may rationally...

Persistent link: https://www.econbiz.de/10008788069