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Search: subject:"Customer Loyalty Programmes"
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Beziehungsmarketing
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Consumer behaviour
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Customer Loyalty Programmes
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Relationship marketing
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Confidence
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Customer Buying Behaviour
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Customer retention
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Customer satisfaction
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Einzelhandel
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Food retailing
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Kenia
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Kenya
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Kundenbindung
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Kundenzufriedenheit
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Lebensmitteleinzelhandel
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Retail trade
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Supermarkets in Kenya
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Vertrauen
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altruistic
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commitment
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consumeristic
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egoistic
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satisfaction
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trust
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Corbishley, Karen M.
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Lawrence, Lucy Ongaya
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Mason, Roger B.
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Meintjes, Corné
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Muathe, Stephen
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ECONIS (ZBW)
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Loyalty program benefits and their effect on relationship quality and loyalty to the retailer
Corbishley, Karen M.
;
Meintjes, Corné
;
Mason, Roger B.
-
2023
Persistent link: https://www.econbiz.de/10014285172
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Do customer loyalty programs enhance customers buying behaviour in supermarkets in Kenya?
Lawrence, Lucy Ongaya
;
Muathe, Stephen
-
2022
Persistent link: https://www.econbiz.de/10013355067
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