The purpose of this research is to examine the impact of artificial intelligence (AI) on customer performance and … effective business practices and successful AI assimilation have a positive impact on customer performance. Additionally, the …, and customer performance in AI assimilation. By exploring these variables, it contributes significantly to the academic …

the specific role of customer performance in IMC effectiveness in various size companies applying inter-country context … multi-group analysis for analysis. Findings - When taking into consideration, customer performance affects the IMC outcome … on the market and financial performance. The customer performance role varies in firms of various sizes and small- and …

the specific role of customer performance in IMC effectiveness in various size companies applying inter-country context … multi-group analysis for analysis. Findings - When taking into consideration, customer performance affects the IMC outcome … on the market and financial performance. The customer performance role varies in firms of various sizes and small- and …

This study investigates the effect of salability and marketing dashboards on cost control and customer performance from … sensitivity and significant effect of increased environmental sensitivity on cost control and customer performance) and four … dashboards on environmental sensitivity, significant effect of environmental sensitivity on customer performance and significant …