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Wünschmann, Stefan
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essentials
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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European journal of operational research : EJOR
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International Series in Operations Research & Management Science
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International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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The international review of retail, distribution and consumer research
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Channel strategies and marketing mix in a connected world
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E-retailing challenges and opportunities in the global marketplace
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International Series in Quantitative Marketing
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International journal of hospitality management
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International journal of technology marketing : IJTMkt
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Journal of accounting and public policy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Beschwerdeverhalten und Kundenwert
Wünschmann, Stefan
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2007
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