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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft"
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Customer analysis
14
Kundenanalyse
13
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
6
Relationship marketing
6
Market research
3
Marktforschung
3
Theorie
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Theory
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Kundenwert
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Logit model
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Logit-Modell
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Book trade
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Brand image
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China
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Cluster analysis
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Computer-assisted marketing
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Customer engagement
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Economy of time
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Einkaufszentrum
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1
Faktorenanalyse
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1
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Hruschka, Harald
3
Bauer, Hans H.
2
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1
Brähler, Matthias
1
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1
Carlson, Brad D.
1
Chebat, Jean-Charles
1
Chiou, Jyh-shen
1
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1
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1
Demoulin, Nathalie T. M.
1
Dippold, Katrin
1
Dippold, Katrin
1
Doligalski, Tymoteusz
1
Gélinas-Chebat, Claire
1
Görtz, Gunnar
1
Haas, Alexander
1
Hammerschmidt, Maik
1
Niermann, Stefan
1
Strecker, Tina
1
Su, Chenting
1
Suter, Tracy A.
1
Therrien, Karina
1
Tomczyk, Przemysłam
1
Toropov, Vassisli
1
Walsh, Gianfranco
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Wu, Lei-yu
1
Zaborek, Piotr
1
Zhang, Qiyuan
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business research : JBR
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
SpringerLink / Bücher
20
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
8
The service industries journal
7
The international review of retail, distribution and consumer research
6
Fixed revenue accounting : a new management accounting framework
5
Springer eBook Collection
5
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
4
Journal of business economics : JBE
4
Journal of retailing and consumer services
4
Journal of targeting, measurement and analysis for marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
essentials
4
E-marketing ; Vol. 1
3
Europäische Hochschulschriften / 5
3
Fuzzy methods for customer relationship management and marketing : applications and classifications
3
Gabler-Edition Wissenschaft
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Marketing letters : a journal of research in marketing
3
Research
3
Schriften zum innovativen Marketing
3
Springer eBook Collection / Business and Economics
3
Trends im Firmenkundengeschäft in Kreditinstituten
3
Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
3
Advanced technologies management for retailing : frameworks and cases
2
Asia Pacific journal of marketing and logistics
2
Auditing : a journal of practice & theory
2
Beiträge zum Controlling
2
Berichte aus der Betriebswirtschaft
2
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ECONIS (ZBW)
14
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1
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Date (oldest first)
1
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
Saved in:
2
Hidden variable models for market basket data : statistical performance and managerial implications
Hruschka, Harald
-
2016
Persistent link: https://www.econbiz.de/10011576529
Saved in:
3
A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
-
2011
Persistent link: https://www.econbiz.de/10009155406
Saved in:
4
Does
customer
analysis
affect firm performance? : quantitative evidence from the Polish insurance market
Tomczyk, Przemysłam
;
Doligalski, Tymoteusz
;
Zaborek, Piotr
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3652-3658
Persistent link: https://www.econbiz.de/10011515214
Saved in:
5
Variable selection for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
-
2010
Persistent link: https://www.econbiz.de/10003978759
Saved in:
6
How do brand communities generate brand relationships? : intermediate mechanisms
Zhou, Zhimin
;
Zhang, Qiyuan
;
Su, Chenting
;
Zhou, Nan
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 890-895
Persistent link: https://www.econbiz.de/10009562255
Saved in:
7
You do the service but they take the order
Chiou, Jyh-shen
;
Wu, Lei-yu
;
Chou, Szu-yu
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 883-889
Persistent link: https://www.econbiz.de/10009562263
Saved in:
8
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom J.
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 284-291
Persistent link: https://www.econbiz.de/10003704456
Saved in:
9
Gender-related wayfinding time of mall shoppers
Chebat, Jean-Charles
;
Gélinas-Chebat, Claire
; …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1076-1082
Persistent link: https://www.econbiz.de/10003766352
Saved in:
10
"Heavy User" von Handelsmarken : eine konzeptionelle und empirische Analyse zur Wirkung einer Handelsmarkenpolitik
Bauer, Hans H.
;
Görtz, Gunnar
;
Strecker, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10002767417
Saved in:
1
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