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Search: subject:"Customer analytics capabilities"
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Maya Restrepo, María Alejandra
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Design and psychometric validation of a
Customer
Analytics
Capabilities
(CAC) scale : empirical evidence in Colombian organizations
Maya Restrepo, María Alejandra
;
Pérez Rave, Jorge Iván
-
2024
Persistent link: https://www.econbiz.de/10015407881
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Systematic literature review on
customer
analytics
capabilities
2024
Persistent link: https://www.econbiz.de/10015407890
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