Search Results - subject:"Customer cocreation"

Does the source of external knowledge matter? : examining the role of customer co-creation and partner sourcing in knowledge creation and innovation

Goyal, Sandeep; Ahuja, Manju; Kankanhalli, Atreyi - In: Information & management : the internat. journal of … 57 (2020) 6, pp. 1-14

Persistent link: https://www.econbiz.de/10012293423

Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms

Leung, Fine F.; Tse, Caleb H.; Yim, Chi-kin - In: Journal of international marketing 28 (2020) 2, pp. 59-80

Persistent link: https://www.econbiz.de/10012231120

When does customer CSR perception lead to customer extra-role behaviors? : the roles of customer spirituality and emotional brand attachment

Hur, Won-Moo; Moon, Tae Won; Kim, Hanna - In: The journal of asset management 27 (2020) 4, pp. 421-437

Persistent link: https://www.econbiz.de/10012298813

Customer-customer value co-creation in social media : conceptualization and antecedents

Hossein Zadeh, Arash; Zolfagharian, Mohammadali; … - In: Journal of strategic marketing 27 (2019) 4, pp. 283-302

Persistent link: https://www.econbiz.de/10012202467

Customer value co-creation behavior : a dyadic exploration of the influence of salesperson emotional intelligence on customer participation and citizenship behavior

Delpechitre, Duleeep; Beeler-Connelly, Lisa L.; Chaker, … - In: Journal of business research : JBR 92 (2018), pp. 9-24

Persistent link: https://www.econbiz.de/10011925237

Deconstructing B2B, co-creation and service deployment in East Asia : evidence from Taiwan and PRC manufacturers

Lin, Chih-An; Chen, Homin - In: Asia Pacific business review 24 (2018) 3, pp. 351-370

Persistent link: https://www.econbiz.de/10011906699

The value of codesign : the effect of customer involvement in service design teams

Trischler, Jakob; Pervan, Simon J.; Kelly, Stephen J.; … - In: Journal of service research : JSR 21 (2018) 1, pp. 75-100

Persistent link: https://www.econbiz.de/10011855780

A capabilities-based service development process for industrial manufacturers

Helm, Roland; Graf, Yvonne - In: International journal of knowledge management studies : … 9 (2018) 1, pp. 85-102

Persistent link: https://www.econbiz.de/10011874957

The role of customers in co-creating m-services in the O2O model

Hsieh, Jung-Kuei - In: Journal of Service Management 28 (2017) 5, pp. 866-883

Purpose The purpose of this paper is to investigate customer loyalty in the online-to-offline (O2O) model by conceptualizing and measuring emotion and cognition. Design/methodology/approach An online survey was used to collect 514 questionnaire responses. The data were analyzed using structural...

Persistent link: https://www.econbiz.de/10014894555

Exploring the “black box” of customer co-creation processes

Trischler, Jakob; Pervan, Simon J.; Scott, Donald Robert - In: Journal of Services Marketing 31 (2017) 3, pp. 265-280

Purpose Many firms use customer co-creation practices with the aim of benefiting from their customers’ knowledge … should replicate this study in different sectors. Practical implications Key to customer co-creation is the systematic …-team dynamics can allow the firm to assemble and facilitate customer co-creation so that generated outcomes can align with set …

Persistent link: https://www.econbiz.de/10014906009