Search Results - subject:"Customer cocreation"

Exploring the "black box" of customer co-creation processes

Trischler, Jakob; Pervan, Simon J.; Scott, Donald Robert - In: The journal of services marketing 31 (2017) 3, pp. 265-280

Persistent link: https://www.econbiz.de/10011741253

Social media development paths in banks

Angelini, Antonella; Ferretti, Paola; Ferrante, Gabriele; … - In: Journal of promotion management : JPM 23 (2017) 3, pp. 345-358

Persistent link: https://www.econbiz.de/10011729563

Drivers and resources of customer co-creation : a scenario-based case in the restaurant industry

Im, Jinyoung; Qu, Hailin - In: International journal of hospitality management 64 (2017), pp. 31-40

Persistent link: https://www.econbiz.de/10011731665

The role of customers in co-creating m-services in the O2O model

Hsieh, Jung-Kuei - In: Journal of service management 28 (2017) 5, pp. 866-883

Persistent link: https://www.econbiz.de/10011801808

A customer-dominant logic on service recovery and customer satisfaction

Cheung, Fung Yi Millissa; To, Wai Ming - In: Management Decision 54 (2016) 10, pp. 2524-2543

this paper is to adopt a customer-dominant logic to explore the antecedents of customer co-creation of service recovery …/value The study contributes to service management by identifying the salient role and form of customer co-creation in making …

Persistent link: https://www.econbiz.de/10014935292