Search Results - subject:"Customer cocreation"

Getting the right payoff from customer penalty fees

Tax, Stephen S.; Kim, Young “Sally”; Nair, Sudhir - In: Business Horizons 56 (2013) 3, pp. 377-386

Over the past 20 years, a convergence has occurred regarding the importance of building relationships with valuable customers as the cornerstone of service strategy. Customer satisfaction and delight have been associated with supporting the retention and growth of important relationships. More...

Persistent link: https://www.econbiz.de/10011065223

Consumer co‐creation and new product development: a case study in the food industry

Filieri, Raffaele - In: Marketing Intelligence & Planning 31 (2013) 1, pp. 40-53

Purpose – The ever changing needs of customers require companies to speed up the new product development process. Thus, the web and social media enable companies to interact and to share knowledge with customers, and to cocreate new products with them. The purpose of this study is to analyze...

Persistent link: https://www.econbiz.de/10014946330

Customer co‐creation in service innovation: a matter of communication?

Gustafsson, Anders; Kristensson, Per; Witell, Lars - In: Journal of Service Management 23 (2012) 3, pp. 311-327

Purpose – Customer co‐creation is becoming increasingly popular among companies, and intensive communication with … customer co‐creation based on four dimensions of communication – frequency, direction, modality, and content – in order to … understand the value of customer co‐creation in service innovation. One of the key aims of the study is to investigate whether …

Persistent link: https://www.econbiz.de/10014894425

Shaping, organizing, and rethinking service innovation: a multidimensional framework

Rubalcaba, Luis; Michel, Stefan; Sundbo, Jon; Brown, … - In: Journal of Service Management 23 (2012) 5, pp. 696-715

multidimensional framework of service innovation, with a particular emphasis on organizational and customer cocreation perspectives …

Persistent link: https://www.econbiz.de/10014894444

Creating new market for industrial services in nascent fields

Hu, Yansong; McLoughlin, Damien - In: Journal of Services Marketing 26 (2012) 5, pp. 322-331

Purpose – In recent years, industrial firms have been moving from selling pure products to selling smart services. Yet limited empirical evidence exists about how the new markets for these novel services are created. This paper seeks to extend current theory and create new insights by studying...

Persistent link: https://www.econbiz.de/10014905393