Customer data offers monetization opportunities but also entails potential risks for many businesses because of … litigation-related costs harder to bear. Using a novel measure of customer data privacy performance, we offer empirical support … for our theoretical model predictions. The findings suggest that a market-based mechanism to promote customer data privacy …

nontrivial obstacles to researchers seeking individual-level customer data from firms. In this paper, we show that recent … process of anonymizing and sampling customer data for release, for use in a variety of analytic use cases. We demonstrate the …