Verhoef, P.C.; Pauwels, K.H. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
component sharing on customer evaluation of luxury, volume and economy brands offered in a car manufacturer’s vertical product … available on the ERIM website:
www.erim.eur.nl
Assessing Customer Evaluation and Revenue
Consequences of Component … component sharing on customer
evaluation of luxury, volume and economy brands offered in a car manufacturer’s vertical
product …
