Search Results - subject:"Customer inertia"

Narrow search

Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia

Kautish, Pradeep; Khare, Arpita; Sharma, Rajesh - In: Journal of marketing analytics : JMA 10 (2022) 3, pp. 261-278

Persistent link: https://www.econbiz.de/10013390768

Extension and customer reaction on sharing economy platforms : the role of customer inertia

Cao, Lanlan; Manthiou, Aikaterini; Ayadi, Kafia - In: Journal of business research : JBR 144 (2022), pp. 513-522

Persistent link: https://www.econbiz.de/10013185005

Customer inertia marketing

Henderson, Conor M.; Steinhoff, Lena; Harmeling, Colleen M. - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 350-373

Persistent link: https://www.econbiz.de/10012434109

Inertia in services: causes and consequences for switching

Gray, David M.; D’Alessandro, Steven; Johnson, Lester W. - In: Journal of Services Marketing 31 (2017) 6, pp. 485-498

Purpose This paper aims to examine the antecedents of customer inertia (i.e. knowledge, confusion, perceptions of … intentions and actual switching behavior. Customer inertia is said to reduce the incidence of service provider switching; however … PLS structural model provide support for the direct relationship between customer inertia and its antecedents (i …

Persistent link: https://www.econbiz.de/10014906543

Inertia in services : causes and consequences for switching

Gray, David; D'Alessandro, Steven; Johnson, Lester W.; … - In: The journal of services marketing 31 (2017) 6, pp. 485-498

Persistent link: https://www.econbiz.de/10011801570

Customers' Continuance Intention Regarding Mobile Service Providers: A Status Quo Bias Perspective

Khedhaouria, Anis; Thurik, Roy; Gurau, Calin; van Heck, Eric - In: Journal of Global Information Management (JGIM) 24 (2016) 4, pp. 1-21

Using a status quo bias perspective, this paper examines the relation between customers' inertia and continuance intention, identifying the moderating role of contractual subscription on this relationship. The authors' model is validated using data collected from 457 mobile phone service...

Persistent link: https://www.econbiz.de/10012049041

Consumer governance in electricity markets

Daglish, Toby - In: Energy economics 56 (2016), pp. 326-337

Persistent link: https://www.econbiz.de/10011664247

Customers' continuance intention regarding mobile service providers : a status quo bias perspective

Khedhaouria, Anis; Thurik, Adriaan R.; Gurau, Calin; … - In: Journal of global information management : an official … 24 (2016) 4, pp. 1-21

Persistent link: https://www.econbiz.de/10011623471