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Search: subject:"Customer insight"
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
Personalization in personalized marketing : trends and ways forward
Chandra, Shobhana
;
Verma, Sanjeev
;
Lim, Weng Marc
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124
Saved in:
3
Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Stefko, Robert
;
Fedorko, Richard
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 181-223
Persistent link: https://www.econbiz.de/10013255852
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