EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Customer journey analysis"
Narrow search

Narrow search

Year of publication
Subject
All
Customer journey 2 Customer journey analysis 2 Online buying intention 2 Website quality 2 B-to-B-Marketing 1 Beziehungsmarketing 1 Business-to-business marketing 1 Consumer behaviour 1 Customer satisfaction 1 Dienstleistungsqualität 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Lieferantenmanagement 1 Online retailing 1 Online-Handel 1 Product quality 1 Produktqualität 1 Relationship marketing 1 Service quality 1 Supplier relationship management 1 Website 1
more ... less ...
Online availability
All
Free 2
Type of publication
All
Article 2
Type of publication (narrower categories)
All
Article 1 Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
English 2
Author
All
Hartmann, Michael 2 Koch, Christian 2
Published in...
All
Electronic Commerce Research 1 Electronic commerce research 1
Source
All
ECONIS (ZBW) 1 EconStor 1
Showing 1 - 2 of 2
Cover Image
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian; Hartmann, Michael - In: Electronic commerce research 23 (2023) 3, pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
Cover Image
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector
Koch, Christian; Hartmann, Michael - In: Electronic Commerce Research 23 (2022) 3, pp. 1515-1538
We investigate how the perceived quality influences touchpoint performance to provide a more nuanced understanding for analysing customer journeys. To answer the research questions, a survey in a real life online setting was carried out. The setting contained complex service solutions that were...
Persistent link: https://www.econbiz.de/10015199449
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...