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~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Journal of marketing theory and practice"
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Customer retention
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6
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5
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5
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5
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The journal of business & industrial marketing
Journal of marketing theory and practice
Journal of retailing and consumer services
51
Journal of business research : JBR
26
SpringerLink / Bücher
20
The service industries journal
18
Journal of hospitality marketing & management
16
Cogent business & management
15
Springer eBook Collection
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International journal of contemporary hospitality management
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International journal of hospitality management
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The international journal of bank marketing : IJBM
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Journal of the Academy of Marketing Science
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Asia Pacific journal of marketing and logistics
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The TQM journal : the international review of organizational improvement
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International journal of electronic customer relationship management : IJECRM
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Journal of strategic marketing
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Service business
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Australasian marketing journal
7
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of quality & reliability management
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Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
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Marketing intelligence & planning
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European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of quality and service sciences
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Inventi impact: retailing & consumer services
6
Journal of Islamic marketing
6
Journal of open innovation : technology, market, and complexity
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
15
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1
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
4
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.
;
Leary, R. Bret
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
Saved in:
5
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
Saved in:
6
How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Fazal-e-Hasan, Syed
;
Lings, Ian N.
;
Mortimer, Gary
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10011702501
Saved in:
7
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Saved in:
8
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
9
Study of social ties as one kind of switching costs : a new typology
Shi, Wenhua
;
Ma, Jianmei
;
Ji, Chen
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 648-661
Persistent link: https://www.econbiz.de/10011341886
Saved in:
10
An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context
Askariazad, Mohammad Hossein
;
Babakhani, Nazila
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10010526576
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