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~type_genre:"Aufsatz im Buch"
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Search: subject:"Customer loyalty"
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Customer retention
132
Kundenbindung
132
Beziehungsmarketing
41
Relationship marketing
41
Consumer behaviour
19
Konsumentenverhalten
19
Customer satisfaction
18
Kundenzufriedenheit
18
Social Web
17
Social web
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Dienstleistungsqualität
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Service quality
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Brand management
10
Internet marketing
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Markenführung
10
Online-Marketing
10
Deutschland
9
Germany
9
Bank
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Brand image
6
Brand loyalty
6
Confidence
6
Einzelhandel
6
Markenimage
6
Markentreue
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Retail trade
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Tourism industry
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Tourismuswirtschaft
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Vertrauen
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Business model
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Emotion
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Geschäftsmodell
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Quality management
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Qualitätsmanagement
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Customer service
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E-commerce
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Electronic Banking
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Electronic Commerce
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Aufsatz im Buch
Article in journal
985
Aufsatz in Zeitschrift
985
Book section
136
Hochschulschrift
101
Thesis
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Graue Literatur
48
Non-commercial literature
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Working Paper
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Collection of articles of several authors
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Sammelwerk
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Arbeitspapier
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Conference paper
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Konferenzbeitrag
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Aufsatzsammlung
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Case study
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Fallstudie
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Collection of articles written by one author
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Ratgeber
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Guidebook
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Handbook
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German
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Ozuem, Wilson
3
Altenhain, Thomas
2
Nicklas, Jan-Peter
2
Adcox, John
1
Aji, Bagus Wicaksono
1
Akbar, Mohammad Muzahid
1
Al-Rabayah, Wafaa A.
1
Almeida Santana, Arminda
1
Anggadwita, Grisna
1
Ansarin, Madina
1
Ardyan, Elia
1
Armstrong Soule, Catherine A.
1
Arslanagic-Kalajdzic, Maja
1
Aryanto, Vincent Didiek Wiet
1
Baeshen, Mashhour H.
1
Bakshi, Madhupa
1
Bansal, Rohit
1
Baumgarth, Carsten
1
Benioff, Marc R.
1
Beynon, Malcolm J.
1
Billen, Peter
1
Binder, Carin
1
Biscaia, Rui
1
Boekhout, Roland
1
Boonnark, Kittisorn
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Born, Matthias
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Breitner, Michael H.
1
Briskorn, Nico
1
Bru, Mathilde
1
Buch, Rolf
1
Böhm, Andrea
1
Camillo, Angelo A.
1
Carrasco, M.
1
Cassar, Alexander
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Castanha, J.
1
Chasanidou, Dimitra
1
Chen, Shu-Ching
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Chiam, Michael K. M.
1
Chou, Wen-Hao Winston
1
Christoforou, Tandy
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How to succeed in the digital age : strategies from 17 top managers
7
Exploring the rise of fandom in contemporary consumer culture
5
Computer-mediated marketing strategies : social media and online brand communities
4
Handbook of research on retailer-consumer relationship development
3
Strong brands, strong relationships
3
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
2
Client centricity : relationship management in banking
2
Cruise business development : safety, product design and human capital
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Fixed revenue accounting : a new management accounting framework
2
HRM and marketing orientation in the new era
2
Innovating for trust
2
Knowledge, learning and innovation : research insights on cross-sector collaborations
2
Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
2
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
2
Practices for network management : in search of collaborative advantage
2
Predicting trends and building strategies for consumer engagement in retail environments
2
Strategic marketing in fragile economic conditions
2
Trends zur Handhabung von Komplexität im Qualitätsingenieurwesen
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in consulting research : recent findings and practical cases
1
Advances in electronic marketing
1
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Artificial intelligence in marketing
1
Aspekte der Digitalisierung in Banken
1
Brand management ; Vol. 2
1
Brand management in emerging markets : theories and practice
1
Brand the Future : systematische Markenentwicklung im B2B
1
Brands : interdisciplinary perspectives
1
Bridging the gap between advertising academia and practice
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business performance measurement and management
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Challenges in an age of dis-engagement
1
Conference proceedings trends in business communication 2016
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Crowdfunding : the corporate era
1
Cultural marketing and metaverse for consumer engagements
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
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ECONIS (ZBW)
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61
Creating loyal customers : threee generations of cruise travellers
Wiscombe, Caroline Ann
- In:
Cruise business development : safety, product design …
,
(pp. 175-189)
.
2016
Persistent link: https://www.econbiz.de/10011474264
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62
Selling the brand story : social and business innovation in a one for one® business model
Radclyffe-Thomas, Natascha
;
Roncha, Ana
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 73-98)
.
2016
Persistent link: https://www.econbiz.de/10011582598
Saved in:
63
Samsung nation : a gamified experience
Harwood, Tracy
;
Garry, Tony
- In:
The business of gamification : a critical analysis
,
(pp. 122-143)
.
2016
Persistent link: https://www.econbiz.de/10011563157
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64
Kundenkommunikation aus einem Guss - das Tante EMMA Prinzip
Jungwirth, Ute
- In:
Erfolgsfaktor Information Management : Erfahrungen, …
,
(pp. 201-228)
.
2016
Persistent link: https://www.econbiz.de/10011644455
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65
Customer experience of value in the service encounter
Chen, Shu-Ching
- In:
Making a difference through marketing : a quest for …
,
(pp. 143-155)
.
2016
Persistent link: https://www.econbiz.de/10011531388
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66
SCRUM : auf schlanke Weise Veränderungen begleiten, Mitarbeiter aktivieren und Kunden binden
Drews, Claudia
- In:
Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige …
,
(pp. 19-39)
.
2016
Persistent link: https://www.econbiz.de/10011536580
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67
Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
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68
"Nur Bares ist Wahres" - Kundenbindung in Zeiten der Digitalisierung des Retail-Bankgeschäfts
Altenhain, Thomas
;
Ess, Konrad
;
Sehgal, Attul
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 359-368)
.
2015
Persistent link: https://www.econbiz.de/10011441271
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69
Demand planning
Kilger, Christoph
;
Wagner, Michael
- In:
Supply chain management and advanced planning : …
,
(pp. 125-154)
.
2015
Persistent link: https://www.econbiz.de/10010491665
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70
Mobile social networking service users' trust and loyalty : a structural approach
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Mobile electronic commerce : foundations, development, …
,
(pp. 89-106)
.
2015
Persistent link: https://www.econbiz.de/10010494950
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