application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a … significantly affected digital engagement, customer satisfaction, and customer loyalty. Additionally, digital engagement and … customer satisfaction had a positive and significant impact on customer loyalty. The results further demonstrated that digital …

-changer. This study delves into the intricate dynamics of AI-Powered Customer Service and its profound impact on customer loyalty … loyalty (path coefficient = 1.05) and perceived efficiency and customer loyalty (path coefficient = 0.22) underscores their … pivotal roles in driving customer loyalty. Organizations should strategically embrace AI-powered customer service, emphasizing …

The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty …,loyalty programs, and trust are combined to predict customer loyalty. Trust and loyalty programs exert a more powerful impact on … customer loyalty than service quality and culture variables. Customer satisfaction acts as a mediator in the relationship …