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  • Search: subject:"Customer profiling"
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Year of publication
Subject
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customer profiling 3 Consumer behaviour 2 Konsumentenverhalten 2 explainable machine learning 2 non-life insurance 2 Artificial intelligence 1 Beziehungsmarketing 1 Insurance 1 Internet marketing 1 Künstliche Intelligenz 1 Market segmentation 1 Marketing management 1 Marketingmanagement 1 Marktsegmentierung 1 Online-Marketing 1 Relationship marketing 1 Social Web 1 Social web 1 Target group 1 Versicherung 1 Zielgruppe 1 customer segmentation 1 digital marketing 1 intercultural marketing 1 social media 1
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Online availability
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Free 3 CC license 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Article 1
Language
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English 3
Author
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Gramegna, Alex 2 Guidici, Paolo 2 Mavragani, Eleni 1 Nikolaidou, Paraskevi 1 Theodoraki, Efi 1
Published in...
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Journal of Tourism, Heritage & Services Marketing : JTHSM 1 Risks 1 Risks : open access journal 1
Source
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ECONIS (ZBW) 2 EconStor 1
Showing 1 - 3 of 3
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Why to buy insurance? An explainable artificial intelligence approach
Gramegna, Alex; Guidici, Paolo - In: Risks 8 (2020) 4, pp. 1-9
We propose an Explainable AI model that can be employed in order to explain why a customer buys or abandons a non-life insurance coverage. The method consists in applying similarity clustering to the Shapley values that were obtained from a highly accurate XGBoost predictive classification...
Persistent link: https://www.econbiz.de/10013200670
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Cover Image
Why to buy insurance? : An explainable artificial intelligence approach
Gramegna, Alex; Guidici, Paolo - In: Risks : open access journal 8 (2020) 4/137, pp. 1-9
We propose an Explainable AI model that can be employed in order to explain why a customer buys or abandons a non-life insurance coverage. The method consists in applying similarity clustering to the Shapley values that were obtained from a highly accurate XGBoost predictive classification...
Persistent link: https://www.econbiz.de/10012391784
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Cover Image
Traveler segmentation through social media for intercultural marketing purposes : the case of Halkidiki
Mavragani, Eleni; Nikolaidou, Paraskevi; Theodoraki, Efi - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 5 (2019) 1, pp. 15-23
Persistent link: https://www.econbiz.de/10012157024
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