Search Results - subject:"Customer recognition"

Investment in customer recognition and information exchange

Shy, Oz; Stenbacka, Rune - 2012

We investigate how costly acquisition and exchange of customer-specific information affects industry profit and consumer welfare. Consumers differ in their preferences for competing brands and in their switching costs between brands. Brand-producing firms use their acquired knowledge of...

Persistent link: https://www.econbiz.de/10010343357

Price Discrimination with Private and Imperfect Information

Esteves, Rosa-Branca - Núcleo de Investigação em Políticas Económicas … - 2012

This paper investigates the competitive and welfare effects of information accuracy improvements in markets where firms can price discriminate after observing a private and noisy signal about a consumer’s brand preference. It shows that firms charge more to customers they believe have a brand...

Persistent link: https://www.econbiz.de/10010897772

Customer recognition and competition

Shy, Oz; Stenbacka, Rune - 2011

customer recognition serves as the basis for comparison. …

Persistent link: https://www.econbiz.de/10010286320

Dynamic competition with customer recognition and switching costs: theory and application

Grozeva, Vesela Dimitrova - 2010

characterized by repeat purchases. Such markets exhibit two common features: customer recognition, which allows firms to price … with customer recognition and switching costs. In contrast to earlier studies of dynamic competition with switching costs … on the size of the switching cost. For all values of the switching cost, customer recognition gives rise to a bargain …

Persistent link: https://www.econbiz.de/10009450774