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  • Search: subject:"Customer relationship data"
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Attitudinal brand loyalty 1 Beziehungsmarketing 1 Brand loyalty 1 Consumer behaviour 1 Customer relationship data 1 Customer satisfaction 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Markentreue 1 Multi-method approach 1 Relationship marketing 1 Satisfaction loyalty link 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Back, Ki-Joon 1 Lee, Aejoo 1 Park, Jungkun 1
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Service business 1
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ECONIS (ZBW) 1
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Effects of customer personal characteristics on the satisfaction-loyalty link : a multi-method approach
Lee, Aejoo; Back, Ki-Joon; Park, Jungkun - In: Service business 11 (2017) 2, pp. 279-297
Persistent link: https://www.econbiz.de/10011732366
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