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~person:"Gil Saura, Irene"
~accessRights:"restricted"
~subject:"Brand loyalty"
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Brand loyalty
Beziehungsmarketing
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Relationship marketing
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Gil Saura, Irene
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Journal of service theory and practice : JSTP
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
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