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~person:"Töpfer, Armin"
~subject:"Marketing management"
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Marketing management
Beziehungsmarketing
29
Relationship marketing
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Customer satisfaction
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Kundenzufriedenheit
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9
Germany
9
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9
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Qualitätsmanagement
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Brand management
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Töpfer, Armin
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Bauer, Hans H.
8
Grönroos, Christian
8
Verhoef, Peter C.
8
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Hollensen, Svend
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Payne, Adrian
5
Petersen, J. Andrew
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Pompe, Hans-Georg
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Ratten, Vanessa
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Schumann, Jan Hendrik
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Sheth, Jagdish N.
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Vrontis, Demetris
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Bjerre, Mogens
4
Dannenberg, Holger
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Ehrlich, Evelyn
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Eisingerich, Andreas B
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Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hammerschmidt, Maik
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Hennig-Thurau, Thorsten
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Hougaard, Søren
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Ko, Eunju
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ECONIS (ZBW)
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Kundenzufriedenheit messen und steigern
Töpfer, Armin
(
ed.
);
Bauer, Ewald
(
contributor
)
-
1999
-
2., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000682567
Saved in:
2
Die Umsetzung einer Customer-Focus-Strategie in vertraglichen Vertriebssystemen
Töpfer, Armin
- In:
Handelsforschung
12
(
1997
),
pp. 179-206
Persistent link: https://www.econbiz.de/10001229931
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