Search Results - subject:"Customer relationship orientation"

Customer-centric strategy driving innovativeness and business growth in international markets

Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, … - In: International marketing review 40 (2023) 3, pp. 479-496

Persistent link: https://www.econbiz.de/10014381217

Social Listening Practices towards Social CRM and Customer Relationship Performance in the Fast-Food Industry in Sri Lanka

Gurunathasivam, S.; Samarasinghe, G. D.; Kuruppu, G. N. - In: Vidyodaya journal of management : VJM 9 (2023) 2, pp. 109-137

Persistent link: https://www.econbiz.de/10014384055

A collision of strategic orientations : entrepreneurial orientation and customer relationship orientation in a collectivist cultural context

Ngo, Liem Viet; Shinkle, George A.; Patterson, Paul G. - In: Australian journal of management 49 (2024) 2, pp. 272-289

Persistent link: https://www.econbiz.de/10014578067

Double-edged sword of global demand heterogeneity : how service multinationals capture the benefits and mitigate the costs of managing customer knowledge

Cheng, Li; Wang, Yue; Zhang, Xiao; Zhu, Di - In: Journal of business research : JBR 154 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10013468655

CONSEQUENCES OF CRM CAPABILITIES DIMENSIONS ON CUSTOMER SATISFACTION AND MARKET EFFECTIVENESS

Trif, Simona-Mihaela; Tuleu, Daniela-Liliana - 2019

investigate how customer relationship orientation (CRO) influences the three dimensions of CRM capabilities, and furthermore, how …

Persistent link: https://www.econbiz.de/10012014621

CONSEQUENCES OF CRM CAPABILITIES DIMENSIONS ON CUSTOMER SATISFACTION AND MARKET EFFECTIVENESS

Trif, Simona-Mihaela; Tuleu, Daniela-Liliana - 2019

investigate how customer relationship orientation (CRO) influences the three dimensions of CRM capabilities, and furthermore, how …

Persistent link: https://www.econbiz.de/10015335990

Synergistic effect of technology and customer relationship orientations: consequences for market performance

Salojärvi, Hanna; Ritala, Paavo; Sainio, Liisa-Maija; … - In: Journal of Business & Industrial Marketing 30 (2015) 5, pp. 511-520

Purpose – This study aims to examine the effect of firm-specific customer relationship orientation, technology … widely recognized in the literature, less attention has been paid to customer relationship orientation and the simultaneous … interactional effects. Findings – The findings show that customer relationship orientation has a direct positive effect on market …

Persistent link: https://www.econbiz.de/10014844297

Synergistic effect of technology and customer relationship orientations : consequences for market performance

Salojärvi, Hanna; Ritala, Paavo; Sainio, Liisa-Maija; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 511-520

Persistent link: https://www.econbiz.de/10011339907