The consumer decision-making process is a complex phenomenon. The decision to purchase goods and services is influenced by a number of factors, a few of which are internal to the customer, while a few others are external environmental factors. Depending on these factors, customers exhibit some...

What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children

As an alternative way of tourism, disabled tourism has its own characteristics due to the fact that disabled tourists are likely to have different needs and expectations throughout their vacations at a destination. Therefore, this chapter aims to provide a generic overview of disabled tourism...