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  • Search: subject:"Customer segmentation"
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Year of publication
Subject
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Target group 3,037 Zielgruppe 3,037 Konsumentenverhalten 1,248 Consumer behaviour 1,247 Marktsegmentierung 513 Market segmentation 504 Deutschland 476 Germany 464 Marketingmanagement 460 Marketing management 459 Werbewirkung 442 Advertising effects 441 Werbung 423 Advertising 419 Beziehungsmarketing 332 Relationship marketing 331 Children 311 Kinder 311 Online-Marketing 306 Internet marketing 301 Marketing 274 Elderly people 256 Ältere Menschen 256 USA 244 United States 243 Theorie 207 Theory 207 Jugendliche 206 Youth 206 Brand management 176 Markenführung 175 Social Web 150 Social web 150 Online retailing 126 Online-Handel 126 Holiday behaviour 121 Urlaubsverhalten 121 Markenimage 104 Brand image 103 Markenartikel 97
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Online availability
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Undetermined 824 Free 388 CC license 27
Type of publication
All
Article 2,199 Book / Working Paper 894 Journal 1
Type of publication (narrower categories)
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Article in journal 1,529 Aufsatz in Zeitschrift 1,529 Aufsatz im Buch 622 Book section 622 Graue Literatur 198 Non-commercial literature 198 Hochschulschrift 143 Working Paper 130 Arbeitspapier 127 Thesis 99 Case study 68 Fallstudie 68 Collection of articles of several authors 55 Sammelwerk 55 Aufsatzsammlung 49 Ratgeber 30 Guidebook 24 Conference paper 18 Konferenzbeitrag 18 Lehrbuch 16 Bibliografie enthalten 13 Bibliography included 13 Konferenzschrift 11 Textbook 10 Conference proceedings 8 Reprint 8 research-article 8 Article 7 Forschungsbericht 7 Handbook 7 Handbuch 7 Amtsdruckschrift 6 Government document 6 Collection of articles written by one author 5 Sammlung 5 Glossar enthalten 3 Glossary included 3 Umfrage 3 case-report 3 Advisory report 2
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Language
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English 2,190 German 872 Undetermined 18 French 10 Spanish 3 Italian 1 Dutch 1 Portuguese 1 Russian 1 Slovak 1 Swedish 1
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Author
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Hanna, Rema 15 Olken, Benjamin A. 15 Herstatt, Cornelius 12 Wiedmann, Klaus-Peter 12 Hudders, Liselot 10 Banerjee, Abhijit V. 9 Pelsmacker, Patrick de 9 Karlan, Dean 8 Kohlbacher, Florian 8 Thuysbaert, Bram 8 Tröndle, Martin 8 Bakir, Aysen 7 Pompe, Hans-Georg 7 Puntoni, Stefano 7 Shankar, Avi 7 Walter, Benjamin von 7 Bauer, Hans H. 6 Bruhn, Manfred 6 Chawla, Deepak 6 Dupas, Pascaline 6 Ebbes, Peter 6 Kremmel, Dietmar 6 Luo, Xueming 6 Robinson, Jonathan 6 Rundle-Thiele, Sharyn 6 Singh, Ramendra 6 Skiera, Bernd 6 Soni, Pavleen 6 Zhang, Jianqiang 6 Alatas, Vivi 5 Allgayer, Florian 5 Buijzen, Moniek 5 Cauberghe, Veroline 5 Chikweche, Tendai 5 Cova, Bernard 5 De Jans, Steffi 5 Drees, Norbert 5 Galeotti, Andrea 5 Gupta, Shruti 5 Halfmann, Marion 5
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Institution
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Springer Fachmedien Wiesbaden 28 National Bureau of Economic Research 8 Asian Development Bank 6 De Gruyter Oldenbourg 3 Fachhochschule Reutlingen / European School of Business 3 Gesellschaft für Konsum-, Markt- und Absatzforschung 3 Springer Gabler <Firma> 3 Deutschland / Umweltbundesamt 2 Edward Elgar Publishing 2 Eric Cuvillier <Firma> 2 Fördergesellschaft Marketing an der Universität Augsburg 2 GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen 2 Haufe-Lexware GmbH & Co. KG 2 Otto-Friedrich-Universität Bamberg 2 Steria Mummert Consulting AG 2 Tredition GmbH <Hamburg> 2 Universitätsverlag Ilmenau 2 Verlag Dr. Kovač 2 mitp Verlags GmbH & Co. KG 2 AMACOM 1 ATOUT France <Paris> 1 American Management Association 1 Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus 1 Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH 1 Axel Springer AG 1 Axel Springer AG / Marketing Anzeigen 1 Bauhaus-Universität Weimar 1 Bauhaus-Universitätsverlag Weimar 1 Books on Demand GmbH <Norderstedt> 1 Bundesagentur für Arbeit / Regionaldirektion Rheinland-Pfalz-Saarland 1 Bundesweite Gründerinnenagentur 1 Campus Verlag 1 Center for Economic Research <Tilburg> 1 Deutscher Fachverlag 1 Deutsches Weininstitut 1 Diplomica Verlag GmbH 1 Dr. Rainer Hampp <Firma> 1 Econometrisch Instituut <Rotterdam> 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1
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Published in...
All
Young consumers : insight and ideas for responsible marketers 70 Journal of retailing and consumer services 36 Journal of advertising research 35 Journal of advertising : official publication of the American Academy of Advertising 34 SpringerLink / Bücher 34 Journal of business research : JBR 28 International journal of retail & distribution management 25 Psychology & marketing 24 Handbuch Zielgruppenmanagement 21 International journal of advertising : the quarterly review of marketing communications 21 Journal of fashion marketing and management 21 Journal of travel and tourism marketing 21 The silver market phenomenon : business opportunities in an era of demographic change 21 Harvard business review : HBR 20 The silver market phenomenon : marketing and innovation in the aging society 20 Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung 20 International journal of consumer studies 19 The journal of consumer marketing 19 Health marketing quarterly 18 Journal of food products marketing 17 Journal of international consumer marketing 17 Marketing intelligence & planning 17 Research 17 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 16 Springer eBook Collection 16 Tourism management : research, policies, practice 16 European journal of marketing : EJM 15 International journal of hospitality management 15 Journal of vacation marketing : an international journal 15 Marketing science 15 International journal of advertising : the review of marketing communications 14 Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele 12 Harvard-Business-Manager : das Wissen der Besten 11 Jahrbuch Seniorenmarketing 11 Journal of hospitality marketing & management 11 Journal of marketing communications 11 The international review of retail, distribution and consumer research 11 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 10 Marketing letters : a journal of research in marketing 10 Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich 10
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Source
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ECONIS (ZBW) 3,052 RePEc 18 Other ZBW resources 12 EconStor 11 BASE 1
Showing 1,221 - 1,230 of 3,094
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Zielgruppengerechte Ausrichtung von KMU auf dem Arbeitsmarkt
Grote, Andrea - In: Rekrutierung in einer zukunftsorientierten Arbeitswelt …, (pp. 69-86). 2015
Persistent link: https://www.econbiz.de/10010433184
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The differential success of movie trailers
Suckfüll, Monika; Moellering, Kristin - In: Journal of retailing and consumer services 22 (2015), pp. 138-144
Persistent link: https://www.econbiz.de/10010468487
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Running across Europe : the rise and size of one of the largest sport markets
Scheerder, Jereon (contributor) - 2015
Who is doing a run with the running boom? The growth and governance of one of Europe's most popular sport activities / Jeroen Scheerder, Koen Breedveld and Julie Borgers -- Belgium (Flanders): trends and governance in running / Julie Borgers, Steven Vos and Jeroen Scheerder -- Denmark: running...
Persistent link: https://www.econbiz.de/10010488333
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Gute Geschäfte oder gutes Gewissen?
Fairchild, Gregory - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 3, pp. 84-91
Persistent link: https://www.econbiz.de/10010489500
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A fuzzy ANP based weighted RFM model for customer segmentation in auto insurance sector
Ravasan, Ahad Zare; Mansouri, Taha - In: International journal of information systems in the … 7 (2015) 2, pp. 71-86
Persistent link: https://www.econbiz.de/10010490829
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Purchase-based targeted advertising : a competitive analysis
Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - In: Strategic e-commerce systems and tools for competing in …, (pp. 171-188). 2015
Persistent link: https://www.econbiz.de/10010509137
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Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.; Baik, Alicia; Larson, Nathan - 2015
Persistent link: https://www.econbiz.de/10010509496
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The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher; Hancock, Meg; Simmons, Jason M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
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Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 2013]
Bušljeta Banks, Ivana (ed.) - 2015
Persistent link: https://www.econbiz.de/10010458141
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The power of transparency : information, identification cards and food subsidy programs in Indonesia
Banerjee, Abhijit V.; Hanna, Rema; Kyle, Jordan C.; … - 2015
Persistent link: https://www.econbiz.de/10010495499
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