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Search: subject:"Customer segmentation"
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Target group
3,037
Zielgruppe
3,037
Konsumentenverhalten
1,248
Consumer behaviour
1,247
Marktsegmentierung
513
Market segmentation
504
Deutschland
476
Germany
464
Marketingmanagement
460
Marketing management
459
Werbewirkung
442
Advertising effects
441
Werbung
423
Advertising
419
Beziehungsmarketing
332
Relationship marketing
331
Children
311
Kinder
311
Online-Marketing
306
Internet marketing
301
Marketing
274
Elderly people
256
Ältere Menschen
256
USA
244
United States
243
Theorie
207
Theory
207
Jugendliche
206
Youth
206
Brand management
176
Markenführung
175
Social Web
150
Social web
150
Online retailing
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Online-Handel
126
Holiday behaviour
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Urlaubsverhalten
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Markenimage
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Brand image
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Hanna, Rema
15
Olken, Benjamin A.
15
Herstatt, Cornelius
12
Wiedmann, Klaus-Peter
12
Hudders, Liselot
10
Banerjee, Abhijit V.
9
Pelsmacker, Patrick de
9
Karlan, Dean
8
Kohlbacher, Florian
8
Thuysbaert, Bram
8
Tröndle, Martin
8
Bakir, Aysen
7
Pompe, Hans-Georg
7
Puntoni, Stefano
7
Shankar, Avi
7
Walter, Benjamin von
7
Bauer, Hans H.
6
Bruhn, Manfred
6
Chawla, Deepak
6
Dupas, Pascaline
6
Ebbes, Peter
6
Kremmel, Dietmar
6
Luo, Xueming
6
Robinson, Jonathan
6
Rundle-Thiele, Sharyn
6
Singh, Ramendra
6
Skiera, Bernd
6
Soni, Pavleen
6
Zhang, Jianqiang
6
Alatas, Vivi
5
Allgayer, Florian
5
Buijzen, Moniek
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Drees, Norbert
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
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Springer Fachmedien Wiesbaden
28
National Bureau of Economic Research
8
Asian Development Bank
6
De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Springer Gabler <Firma>
3
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
Otto-Friedrich-Universität Bamberg
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Universitätsverlag Ilmenau
2
Verlag Dr. Kovač
2
mitp Verlags GmbH & Co. KG
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Books on Demand GmbH <Norderstedt>
1
Bundesagentur für Arbeit / Regionaldirektion Rheinland-Pfalz-Saarland
1
Bundesweite Gründerinnenagentur
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Deutscher Fachverlag
1
Deutsches Weininstitut
1
Diplomica Verlag GmbH
1
Dr. Rainer Hampp <Firma>
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
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Young consumers : insight and ideas for responsible marketers
70
Journal of retailing and consumer services
36
Journal of advertising research
35
Journal of advertising : official publication of the American Academy of Advertising
34
SpringerLink / Bücher
34
Journal of business research : JBR
28
International journal of retail & distribution management
25
Psychology & marketing
24
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of fashion marketing and management
21
Journal of travel and tourism marketing
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Harvard business review : HBR
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
International journal of consumer studies
19
The journal of consumer marketing
19
Health marketing quarterly
18
Journal of food products marketing
17
Journal of international consumer marketing
17
Marketing intelligence & planning
17
Research
17
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Tourism management : research, policies, practice
16
European journal of marketing : EJM
15
International journal of hospitality management
15
Journal of vacation marketing : an international journal
15
Marketing science
15
International journal of advertising : the review of marketing communications
14
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
Jahrbuch Seniorenmarketing
11
Journal of hospitality marketing & management
11
Journal of marketing communications
11
The international review of retail, distribution and consumer research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
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Source
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ECONIS (ZBW)
3,052
RePEc
18
Other ZBW resources
12
EconStor
11
BASE
1
Showing
1,241
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1,250
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3,094
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1241
Drivers and outcomes of green tourist attitudes and behavior : sociodemographic moderating effects
Leonidou, Leonidas C.
;
Coudounaris, Dafnis N.
;
Kvasova, Olga
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 635-650
Persistent link: https://www.econbiz.de/10011288571
Saved in:
1242
A taxonomy of social networking site users : social surveillance and self-surveillance perspective
Park, Min Sook
;
Shin, Jong-Kuk
;
Ju, Yong
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 601-610
Persistent link: https://www.econbiz.de/10011288581
Saved in:
1243
Creating a formal market ecosystem for base of the pyramid markets : strategic choices for social embeddedness
Goyal, Sandeep
;
Sergi, Bruno S.
- In:
International journal of business and globalisation : IJBG
15
(
2015
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10011544831
Saved in:
1244
Marques cultes et culte des marques chez les jeunes : penser l'adolescence avec la consommation
Lachance, Jocelyn
(
ed.
);
Mathiot, Louis
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011476967
Saved in:
1245
A fine wine instrument : an alternative for segmenting the Australian wine market
Johnson, Trent E.
;
Bastian, Susan E. P.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
3
,
pp. 182-202
Persistent link: https://www.econbiz.de/10011477402
Saved in:
1246
The importance of social media on holiday visitors' choices : the case of Athens, Greece
Kavoura, Androniki
;
Stavrianeas, Aikaterini
- In:
EuroMed journal of business
10
(
2015
)
3
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011480844
Saved in:
1247
Developing a motivation-based segmentation typology of Facebook users
Shao, Wei
;
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
Saved in:
1248
Ethics in food advertising to children in India : a parental perspective
Singh, Raghbir
;
Soni, Pavleen
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011432124
Saved in:
1249
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
1250
Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
Saved in:
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