Search Results - subject:"Customer segmentation"

Identification of segments for overseas tourists playing golf in spain : a latent class approach

Ramírez-Hurtado, José M.; Berbel-Pineda, Juan M. - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 652-680

Persistent link: https://www.econbiz.de/10011349949

Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

Zúñiga, Miguel Ángel; Torres, Ivonne M.; Niculescu, Mihai - In: The journal of consumer marketing 32 (2015) 3, pp. 145-156

Persistent link: https://www.econbiz.de/10011376688

Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices

Kim, Ki Youn; Lee, Bong Gyou - In: Technological forecasting & social change : an … 91 (2015), pp. 78-92

Persistent link: https://www.econbiz.de/10011317272

Millennials with kids : marketing to this powerful and surprisingly different generation of parents

Fromm, Jeff; Vidler, Marissa - 2015

Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index

Persistent link: https://www.econbiz.de/10011317345

The impact of sound experiences on the shopping behaviour of children and their parents

Hultén, Bertil M. L. - In: Marketing intelligence & planning 33 (2015) 2, pp. 197-215

Persistent link: https://www.econbiz.de/10011326046

Hotel cleanliness : will guests pay for enhanced disinfection?

Zemke, Dina Marie V.; Neal, Jay; Shoemaker, Stowe; … - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 690-710

Persistent link: https://www.econbiz.de/10011326570

Absorptive capacity : a proposed framework for strengthening the business case for diversity

Hopkins, Willie E.; Gross, Michael A. - In: SAM advanced management journal : amj 80 (2015) 2, pp. 4-12

Persistent link: https://www.econbiz.de/10011339251

Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)

Huang, Guang; Grunert, Klaus G.; Lu, Dayin; Zhou, Yanfeng - In: Journal of international consumer marketing 27 (2015) 4, pp. 328-343

Persistent link: https://www.econbiz.de/10011339254

Exploring different types of sharing : a proposed segmentation of the market for "sharing" businesses

Hellwig, Katharina; Morhart, Felicitas; Girardin, Florent; … - In: Psychology & marketing 32 (2015) 9, pp. 891-906

Persistent link: https://www.econbiz.de/10011340195

Zielgruppensegmentierung im Ökostrom-Marketing : Ergebnisse einer Conjoint-Analyse deutscher Stromkunden

Tabi, Andrea; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Marketing Erneuerbarer Energien : Grundlagen, …, (pp. 163-181). 2015

Persistent link: https://www.econbiz.de/10011341668

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