Utilities are currently deploying smart electricity meters in millions of households worldwide to collect fine-grained electricity consumption data. We present an approach to automatically analyzing this data to enable personalized and scalable energy efficiency programs for private households....

This paper investigates the economic effects of a product information service when potential consumers, who are segmented by their taste, exist in gray markets. Specifically, we construct an economic model that considers a multinational firm (MNF) who expands business to a country and chooses...

Multiple facets of perceived value perceptions drive loyalty intentions. However, this value–loyalty link is not uniform for all customers. In fact, the present study identifies three different segments that are internally consistent and stable across different service industries, using two...

This chapter highlights the creative use of frugal innovation by South Asian firms in their attempts to stay competitive in an intensely global environment. We discuss how globalization has affected South Asia, the ways in which exemplary South Asian firms have responded to contradictory global...

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and Internet searches. But don't be fooled-online advertising is exploding. It's a crucial avenue for reaching consumers, though one that is often inadequately understood and...