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Search: subject:"Customer segmentation"
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Target group
3,037
Zielgruppe
3,037
Konsumentenverhalten
1,248
Consumer behaviour
1,247
Marktsegmentierung
513
Market segmentation
504
Deutschland
476
Germany
464
Marketingmanagement
460
Marketing management
459
Werbewirkung
442
Advertising effects
441
Werbung
423
Advertising
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Beziehungsmarketing
332
Relationship marketing
331
Children
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Kinder
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Online-Marketing
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Internet marketing
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Marketing
274
Elderly people
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Ältere Menschen
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USA
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United States
243
Theorie
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Theory
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Jugendliche
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Youth
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Brand management
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Markenführung
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Social Web
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Social web
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Online retailing
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Online-Handel
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Holiday behaviour
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Urlaubsverhalten
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Brand image
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Hanna, Rema
15
Olken, Benjamin A.
15
Herstatt, Cornelius
12
Wiedmann, Klaus-Peter
12
Hudders, Liselot
10
Banerjee, Abhijit V.
9
Pelsmacker, Patrick de
9
Karlan, Dean
8
Kohlbacher, Florian
8
Thuysbaert, Bram
8
Tröndle, Martin
8
Bakir, Aysen
7
Pompe, Hans-Georg
7
Puntoni, Stefano
7
Shankar, Avi
7
Walter, Benjamin von
7
Bauer, Hans H.
6
Bruhn, Manfred
6
Chawla, Deepak
6
Dupas, Pascaline
6
Ebbes, Peter
6
Kremmel, Dietmar
6
Luo, Xueming
6
Robinson, Jonathan
6
Rundle-Thiele, Sharyn
6
Singh, Ramendra
6
Skiera, Bernd
6
Soni, Pavleen
6
Zhang, Jianqiang
6
Alatas, Vivi
5
Allgayer, Florian
5
Buijzen, Moniek
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Drees, Norbert
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
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Springer Fachmedien Wiesbaden
28
National Bureau of Economic Research
8
Asian Development Bank
6
De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Springer Gabler <Firma>
3
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
Otto-Friedrich-Universität Bamberg
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Universitätsverlag Ilmenau
2
Verlag Dr. Kovač
2
mitp Verlags GmbH & Co. KG
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Books on Demand GmbH <Norderstedt>
1
Bundesagentur für Arbeit / Regionaldirektion Rheinland-Pfalz-Saarland
1
Bundesweite Gründerinnenagentur
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Deutscher Fachverlag
1
Deutsches Weininstitut
1
Diplomica Verlag GmbH
1
Dr. Rainer Hampp <Firma>
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
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Young consumers : insight and ideas for responsible marketers
70
Journal of retailing and consumer services
36
Journal of advertising research
35
Journal of advertising : official publication of the American Academy of Advertising
34
SpringerLink / Bücher
34
Journal of business research : JBR
28
International journal of retail & distribution management
25
Psychology & marketing
24
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of fashion marketing and management
21
Journal of travel and tourism marketing
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Harvard business review : HBR
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
International journal of consumer studies
19
The journal of consumer marketing
19
Health marketing quarterly
18
Journal of food products marketing
17
Journal of international consumer marketing
17
Marketing intelligence & planning
17
Research
17
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Tourism management : research, policies, practice
16
European journal of marketing : EJM
15
International journal of hospitality management
15
Journal of vacation marketing : an international journal
15
Marketing science
15
International journal of advertising : the review of marketing communications
14
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
Jahrbuch Seniorenmarketing
11
Journal of hospitality marketing & management
11
Journal of marketing communications
11
The international review of retail, distribution and consumer research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
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Source
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ECONIS (ZBW)
3,052
RePEc
18
Other ZBW resources
12
EconStor
11
BASE
1
Showing
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1421
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
1422
Age-dependent effects of food advergame brand integration and interactivity
Rifon, Nora J.
;
Quilliam, Elizabeth Taylor
;
Peak, Hye-jin
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 475-508
Persistent link: https://www.econbiz.de/10010412895
Saved in:
1423
"Mum, can I play on the internet?" : parents' understanding, perception and responses to online advertising designed for children
Cornish, Lara Spiteri
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 437-473
Persistent link: https://www.econbiz.de/10010412896
Saved in:
1424
Editorial: Reassessing the current state of advertising to children
Carlson, Les
;
Clarke, Barbie
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 429-436
Persistent link: https://www.econbiz.de/10010412899
Saved in:
1425
The development of brand attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Saved in:
1426
Unwrapping senior consumers' packaging experiences
Sudbury-Riley, Lynn
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 666-686
Persistent link: https://www.econbiz.de/10010413625
Saved in:
1427
Diversity in advertising : broadening the scope of research directions
Williams, Jerome D.
(
contributor
)
-
2014
-
First issued in paperback
Persistent link: https://www.econbiz.de/10010414491
Saved in:
1428
Customer
segmentation
in retail facility location planning
Müller, Sven
;
Haase, Knut
- In:
Business research
7
(
2014
)
2
,
pp. 235-261
a multinomial logit model (MNL). We account for
customer
segmentation
based on customer characteristics. Hence, we are …
Persistent link: https://www.econbiz.de/10010414503
Saved in:
1429
"Generation Z" children's adaption to digital consumer culture : a critical literature review
Bassiouni, Dina H.
;
Hackley, Chris
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 113-133
Persistent link: https://www.econbiz.de/10010415667
Saved in:
1430
Die Nachfrage nach Biolebensmitteln in Deutschland : ökonometrische Analysen zu Nachfragestruktur, Preisbildung und Produktkennzeichnung
Garvert, Rebecca
-
2014
Persistent link: https://www.econbiz.de/10010415708
Saved in:
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