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Search: subject:"Customer segmentation"
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Target group
3,037
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Consumer behaviour
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Marktsegmentierung
513
Market segmentation
504
Deutschland
476
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Marketingmanagement
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Werbewirkung
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Relationship marketing
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Social web
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Online retailing
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Online-Handel
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Hanna, Rema
15
Olken, Benjamin A.
15
Herstatt, Cornelius
12
Wiedmann, Klaus-Peter
12
Hudders, Liselot
10
Banerjee, Abhijit V.
9
Pelsmacker, Patrick de
9
Karlan, Dean
8
Kohlbacher, Florian
8
Thuysbaert, Bram
8
Tröndle, Martin
8
Bakir, Aysen
7
Pompe, Hans-Georg
7
Puntoni, Stefano
7
Shankar, Avi
7
Walter, Benjamin von
7
Bauer, Hans H.
6
Bruhn, Manfred
6
Chawla, Deepak
6
Dupas, Pascaline
6
Ebbes, Peter
6
Kremmel, Dietmar
6
Luo, Xueming
6
Robinson, Jonathan
6
Rundle-Thiele, Sharyn
6
Singh, Ramendra
6
Skiera, Bernd
6
Soni, Pavleen
6
Zhang, Jianqiang
6
Alatas, Vivi
5
Allgayer, Florian
5
Buijzen, Moniek
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Drees, Norbert
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
8
Asian Development Bank
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De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Springer Gabler <Firma>
3
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
Otto-Friedrich-Universität Bamberg
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Universitätsverlag Ilmenau
2
Verlag Dr. Kovač
2
mitp Verlags GmbH & Co. KG
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
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Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
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1
Bundesagentur für Arbeit / Regionaldirektion Rheinland-Pfalz-Saarland
1
Bundesweite Gründerinnenagentur
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Deutscher Fachverlag
1
Deutsches Weininstitut
1
Diplomica Verlag GmbH
1
Dr. Rainer Hampp <Firma>
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
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Young consumers : insight and ideas for responsible marketers
70
Journal of retailing and consumer services
36
Journal of advertising research
35
Journal of advertising : official publication of the American Academy of Advertising
34
SpringerLink / Bücher
34
Journal of business research : JBR
28
International journal of retail & distribution management
25
Psychology & marketing
24
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of fashion marketing and management
21
Journal of travel and tourism marketing
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Harvard business review : HBR
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
International journal of consumer studies
19
The journal of consumer marketing
19
Health marketing quarterly
18
Journal of food products marketing
17
Journal of international consumer marketing
17
Marketing intelligence & planning
17
Research
17
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Tourism management : research, policies, practice
16
European journal of marketing : EJM
15
International journal of hospitality management
15
Journal of vacation marketing : an international journal
15
Marketing science
15
International journal of advertising : the review of marketing communications
14
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
Jahrbuch Seniorenmarketing
11
Journal of hospitality marketing & management
11
Journal of marketing communications
11
The international review of retail, distribution and consumer research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
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ECONIS (ZBW)
3,052
RePEc
18
Other ZBW resources
12
EconStor
11
BASE
1
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1521
Children's response to co-branded products : the facilitating role of fit
Charry, Karine
;
Demoulin, Nathalie T. M.
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10010461474
Saved in:
1522
La revolución de los modestos : sirviendo a la base de la pirámide en Latinoamérica
Sánchez Loppacher, Julio
;
Lago, Alejandro
;
Loitegui, …
-
2014
Persistent link: https://www.econbiz.de/10011446899
Saved in:
1523
Demografie- und Strukturwandel : Konsequenzen, Herausforderungen und Potenziale für den Modehandel
Kaapke, Andreas
;
Kleber-Herbel, Nina
-
2014
Persistent link: https://www.econbiz.de/10011449631
Saved in:
1524
Strieborná ekonomika - potenciál na Slovensku
Páleník, Viliam
-
2014
Persistent link: https://www.econbiz.de/10011430312
Saved in:
1525
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
1526
Focus groups
Kandola, Binna
- In:
Management research challenge : selected readings
,
(pp. 20-36)
.
2014
Persistent link: https://www.econbiz.de/10011505900
Saved in:
1527
Kundensegmentierung an Flughäfen : eine praxisnahe Bestimmung relevanter Zielgruppen mit dem Ziel der bedarfsorientierten Angebotsoptimierung anhand statistischer Verfahren
Ibel, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10011397669
Saved in:
1528
A typology of personal factor attributes among shoppers
Wong, Yue Teng
;
Syuhaily Osman
;
Said, Aini
;
Laily Paim
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 394-412
Persistent link: https://www.econbiz.de/10010529559
Saved in:
1529
What makes people seal the green power deal? :
customer
segmentation
based on choice experiment in Germany
Tabi, Andrea
;
Hille, Stefanie Lena
;
Wüstenhagen, Rolf
- In:
Ecological economics : the transdisciplinary journal of …
107
(
2014
),
pp. 206-215
Persistent link: https://www.econbiz.de/10011280264
Saved in:
1530
Do non-large networks engage in portfolio restructuring? : a signal detection of peak period capability pressure
Adeyemi, Semiun Babatunde
;
Tijania, Oladipupo Muhrtala
- In:
Journal of business and management : JBM
20
(
2014
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011337834
Saved in:
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