Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer segmentation"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Target group
3,039
Zielgruppe
3,039
Konsumentenverhalten
1,250
Consumer behaviour
1,249
Marktsegmentierung
514
Market segmentation
505
Deutschland
476
Germany
464
Marketingmanagement
460
Marketing management
459
Werbewirkung
443
Advertising effects
442
Werbung
424
Advertising
420
Beziehungsmarketing
332
Relationship marketing
331
Children
311
Kinder
311
Online-Marketing
306
Internet marketing
301
Marketing
274
Elderly people
256
Ältere Menschen
256
USA
244
United States
243
Theorie
207
Theory
207
Jugendliche
206
Youth
206
Brand management
176
Markenführung
175
Social Web
150
Social web
150
Online retailing
126
Online-Handel
126
Holiday behaviour
121
Urlaubsverhalten
121
Markenimage
104
Brand image
103
Markenartikel
97
more ...
less ...
Online availability
All
Undetermined
825
Free
389
CC license
28
Type of publication
All
Article
2,201
Book / Working Paper
894
Journal
1
Type of publication (narrower categories)
All
Article in journal
1,531
Aufsatz in Zeitschrift
1,531
Aufsatz im Buch
622
Book section
622
Graue Literatur
198
Non-commercial literature
198
Hochschulschrift
143
Working Paper
130
Arbeitspapier
127
Thesis
99
Case study
68
Fallstudie
68
Collection of articles of several authors
55
Sammelwerk
55
Aufsatzsammlung
49
Ratgeber
30
Guidebook
24
Conference paper
18
Konferenzbeitrag
18
Lehrbuch
16
Bibliografie enthalten
13
Bibliography included
13
Konferenzschrift
11
Textbook
10
Conference proceedings
8
Reprint
8
research-article
8
Article
7
Forschungsbericht
7
Handbook
7
Handbuch
7
Amtsdruckschrift
6
Government document
6
Collection of articles written by one author
5
Sammlung
5
Glossar enthalten
3
Glossary included
3
Umfrage
3
case-report
3
Advisory report
2
more ...
less ...
Language
All
English
2,192
German
872
Undetermined
18
French
10
Spanish
3
Italian
1
Dutch
1
Portuguese
1
Russian
1
Slovak
1
Swedish
1
more ...
less ...
Author
All
Hanna, Rema
15
Olken, Benjamin A.
15
Herstatt, Cornelius
12
Wiedmann, Klaus-Peter
12
Hudders, Liselot
10
Banerjee, Abhijit V.
9
Pelsmacker, Patrick de
9
Karlan, Dean
8
Kohlbacher, Florian
8
Thuysbaert, Bram
8
Tröndle, Martin
8
Bakir, Aysen
7
Pompe, Hans-Georg
7
Puntoni, Stefano
7
Shankar, Avi
7
Walter, Benjamin von
7
Bauer, Hans H.
6
Bruhn, Manfred
6
Chawla, Deepak
6
Dupas, Pascaline
6
Ebbes, Peter
6
Kremmel, Dietmar
6
Luo, Xueming
6
Robinson, Jonathan
6
Rundle-Thiele, Sharyn
6
Singh, Ramendra
6
Skiera, Bernd
6
Soni, Pavleen
6
Zhang, Jianqiang
6
Alatas, Vivi
5
Allgayer, Florian
5
Buijzen, Moniek
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Drees, Norbert
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
28
National Bureau of Economic Research
8
Asian Development Bank
6
De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Springer Gabler <Firma>
3
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
Otto-Friedrich-Universität Bamberg
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Universitätsverlag Ilmenau
2
Verlag Dr. Kovač
2
mitp Verlags GmbH & Co. KG
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Books on Demand GmbH <Norderstedt>
1
Bundesagentur für Arbeit / Regionaldirektion Rheinland-Pfalz-Saarland
1
Bundesweite Gründerinnenagentur
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Deutscher Fachverlag
1
Deutsches Weininstitut
1
Diplomica Verlag GmbH
1
Dr. Rainer Hampp <Firma>
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
70
Journal of retailing and consumer services
36
Journal of advertising research
35
Journal of advertising : official publication of the American Academy of Advertising
34
SpringerLink / Bücher
34
Journal of business research : JBR
28
International journal of retail & distribution management
25
Psychology & marketing
24
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of fashion marketing and management
21
Journal of travel and tourism marketing
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Harvard business review : HBR
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
International journal of consumer studies
19
The journal of consumer marketing
19
Health marketing quarterly
18
Journal of food products marketing
17
Journal of international consumer marketing
17
Marketing intelligence & planning
17
Research
17
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Tourism management : research, policies, practice
16
European journal of marketing : EJM
15
International journal of hospitality management
15
Journal of vacation marketing : an international journal
15
Marketing science
15
International journal of advertising : the review of marketing communications
14
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
Jahrbuch Seniorenmarketing
11
Journal of hospitality marketing & management
11
Journal of marketing communications
11
The international review of retail, distribution and consumer research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
more ...
less ...
Source
All
ECONIS (ZBW)
3,054
RePEc
18
Other ZBW resources
12
EconStor
11
BASE
1
Showing
1,591
-
1,600
of
3,096
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1591
Verbrauchergerechte CSR-Kommunikation
Pratt, Nadine
;
Beckers, Sarah
;
Wagner, Thomas
- In:
Umweltwirtschaftsforum : uwf ; die …
21
(
2013
)
1/2
,
pp. 65-73
Persistent link: https://www.econbiz.de/10010194252
Saved in:
1592
Umsetzung einer suffizienzorientierten Unternehmenskommunikation und die Bedeutung der Stakeholder : Ansätze und Empfehlungen
Griese, Kai-Michael
;
Halstrup, Dominik
- In:
Umweltwirtschaftsforum : uwf ; die …
21
(
2013
)
1/2
,
pp. 59-64
Persistent link: https://www.econbiz.de/10010194253
Saved in:
1593
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
1594
Governing taste : packaged foods, inscription devices, nutrition, and the child
Elliott, Charlene
- In:
The Routledge companion to advertising and promotional …
,
(pp. 267-282)
.
2013
Persistent link: https://www.econbiz.de/10010197560
Saved in:
1595
The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 146-158)
.
2013
Persistent link: https://www.econbiz.de/10010197572
Saved in:
1596
Marketing the adventure : utilizing the aspects of risk/fear/thrill to target the youth traveller segment
Schlegelmilch, Fabian
;
Ollenburg, Claudia
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
3
,
pp. 44-54
Persistent link: https://www.econbiz.de/10010197665
Saved in:
1597
Segmenting outbound tourists based on their activities : toward experiential consumption spheres in tourism services?
Finsterwalder, Jörg
;
Laesser, Christian
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
3
,
pp. 21-43
Persistent link: https://www.econbiz.de/10010197668
Saved in:
1598
Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan
;
Klink, Richard R.
;
Guo, Jiansheng
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 319-329
Persistent link: https://www.econbiz.de/10009787440
Saved in:
1599
Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
1600
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
First
Prev
155
156
157
158
159
160
161
162
163
164
165
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
